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WOMBAT2: RYAN BERGER, EURO RSCG |
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WOMBAT2: RYAN BERGER, EURO RSCG Ryan discusses Buzz Marketing at Euro RSCG, his family roots in advertising, and the importance of trendspotting and analysis (his team linked Polaroid and Outkast in popular culture.) What is the tie between ads, events and WOM? What does it take to generate talk value? What are the Three C's?
Date : June 26, 2006 - 05:07:11 AM
Tags : wombat People eurorscg womma cobrandit
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